Wherever and whatever you're fishing, there's a rod for the catch. Whether you're at sea, fly, carp or predator fishing, cast a rod made for the challenge.

Hardwearing and hardworking, this fishing apparel collection can withstand even the hardest catch. Get practically stylish.

Land your greatest catch with a specialist fishing reel, presented by the likes of Grey, Diem and Shakespeare.

Lure in a big catch with bait from the experts – including the likes of Bait Tech, Berkley and Abu – and enjoy confidence in your pursuits.

Equip your trip and secure your next big catch in a net from the likes of Diem and Chub.

Transport your fishing must-haves with ease, in style and with peace of mind, as the likes of Maver and Chub present easy luggage and storage.